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Delusion MFG.

Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral: Smith, Ben: 9780593299753: : Books

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Delusion MFG.

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute: 9781591846024: Bissonnette, Zac: Books

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In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator TY Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with rare Beanie Babies deemed worthless as quickly as they'd once been deemed priceless.

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute [Book]