Featured Lure: YUM Swurm - On The Water

Yum Lures, by Naomi Herrera, Mar, 2024

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails

YUM Christie Craw Fishing Lure Soft bait Black Blue Shadow 3 1/2 in

Livingston ICAST 2021 Videos

Do Nothin' for Livescope, Active Target and Mega Live: Changes You Must Make to Fish with Forward Scanning Sonar, High Country Boats

YUM's Swurm - In-Fisherman

Yum Lures, by Naomi Herrera, Mar, 2024

Tail Fly Fishing Magazine - Issue 58 March/April 2022 by Tail Fly Fishing Magazine - Issuu

Catch 'n Cook: How To Cook Fish on a Campfire

Yum 3'' Grub

YUM Fishing Lures