Execution Lures

4 Fabulous Ways to Fish a Swimbait

Custom Rocker jig

Custom Rocker Jig

Hand perfected and ready to catch fish.

Wolf River Rig with Streamer Fly

Developed with the keen input of Strike King’s pro-staff, the Strike King Thunder Cricket Vibrating Jig has been fine tuned to produce a constant,

Strike King Thunder Cricket Vibrating Jigs

Custom Rocker jig

Custom Rocker Jig

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an

Berkley Power Blade Standard 3/8oz CW

Megabass DEEP-SIX-Crankbait - Crank up key deep bites

Wisconsin Bass Fishing Guide Top Smallmouth Bass Baits of 2019

Wisconsin Bass Fishing Guide Top Smallmouth Bass Baits of 2021

Developed with the keen input of Strike King’s pro-staff, the Strike King Thunder Cricket Vibrating Jig has been fine tuned to produce a constant,

Strike King Thunder Cricket Vibrating Jigs