Berkley Fishing Lures & Baits • Compare prices »

Berkley Choppo Saltwater Lure - Angler's Headquarters

Skinny Cutter™ 110+ – Fisherman's Factory Outlet

Berkley Deep Hit Stick - 9 - Golden Alewife

Berkley Spy Bait Sinking 2.75” 1/3oz Stealth Minnow

The Berkley Cutter 90+ was designed by imitate a wounded or dying baitfish. The Cutter comes with extreme versatility. They will dive down deep when jerked and they create an erratic darting action and a side flash, just like a baitfish in nature. These are fail proof on a jerk-jerk pause method or with a slow steady retrieve. They also feature a rattle for additional attraction.

Berkley Cutter 90+

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Golden Shiner, 9in

Berkley Choppo MF Frog

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Hitch

Fishing Jigs Hard Bait - Berkley® Fishing US

Hard Bait & Jigs – Berkley® EU

Berkley Hit Stick - Brown Trout - 11 (1/3 oz)

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best

Berkley Finisher 5 FFS Jerkbait

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Pearl White

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Nebu