BILL LEWIS LURES

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover.

Bill Lewis MR-12 Blue Chartreuse

Bill Lewis Lures Precise Walleye Crank - United Tackle Shops

Bill Lewis SB-57 Crankbaits

Bill Lewis Lures Rat-L-Trap Lures 3/4-Ounce Mag Trap (Chrome Blue

EFFECTIVE FISHING LURE - When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N-Trap! Built with a hard

Lifelike Knock-N Trap 1/2 OZ. Lipless Crankbait Fishing Wobble Lure with Mustad Triple Grip Hooks, Blue Shiner

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the Most Influential Fishing Lure of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish, which leads to attracting predator fish and stimulating an aggressive feeding response.

Bill Lewis Original Rat-L-Trap Blue Gill / 1/2 oz

Knowing is catching. That's what makes the Bill Lewis Precise Walleye Trolling Crankbait so deadly. It was designed and tested with legendary walleye trolling guru Mark Romanack, to give you a bait that puts the precision-trolling concept to work for you like no other bait can. This bait, known as the PWC, has a steeper dive curve than other banana-style minnowbaits. On 10-lb. mono with 100' of line out, it runs 25' deep; drop it back 200', and it will hit 33'.

Bill Lewis Precise Walleye Crank (PWC) BH Wonderbread On White

Bill Lewis ATV Squarebill 1.5 Crankbait

BILL LEWIS PRECISE WALLEYE CRANK - Poor Richards

Bill Lewis Magnum Rat-L-Trap 3/4oz Bleeding Shiner / Mg37

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the Most Influential Fishing Lure of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish, which leads to attracting predator fish and stimulating an aggressive feeding response.

Bill Lewis Lures Lifelike Vibrations Rat-L-Trap 1/2

Thanks to the prominent flattened sides, the Bill Lewis Scope Stik Suspending Jerkbait shows up so well on a forward-facing sonar it practically waves at you on the screen. Add in the lively multidirectional action and the Scope Stik becomes one of the best bite-boosting jerkbaits you can tie at the end of your line. The suspending model reaches maximum depths of 6', 8', or 10'. Bill Lewis Scope Stik Suspending Jerkbait comes equipped with sticky-sharp Mustad Triple Grip UltraPoint hooks.

Bill Lewis Scope Stik Suspending Jerkbait - Green Gizzard - 4

Local company celebrates 'huge honor

GSM Outdoors acquires Bill Lewis Lures - Texas Hunting & Fishing